(TITC) - After 2 years of the COVID-19 pandemic outbreak, the hotel industry was heavily affected. In 2022, it is expected that bountiful international branded hotel projects will come into operation in Vietnam.
With the goal of supporting the tourism industry to welcome 65 million visitor arrivals, including 5 million international visitor arrivals in 2022, the authorities agreed to resume all tourism activities from 15th March.
According to Mr. Mauro Gasparotti - Director of Savills Hotels APAC, there are an increasing number of countries in the region that are resuming tourism activities such as Thailand, Indonesia, Cambodia. Plus, positive signals recently, many hotel owners as well as hotel operators are restarting their business, implementing recruitment and training plans and pushing up marketing activities to catch up with the recovery beat of the international market. Many hotel projects are actively accelerating the construction, completion and implementation of pre-resuming activities to welcome tourists in the near future. Hotels with a global distribution system and media network are expected to take advantage to accompany the Vietnam tourism industry in promoting and attracting international tourists, he added.
After 2 years being affected severely by the COVID-19 pandemic, in 2022, the hotel industry expects that bountiful international branded hotel projects will operate such as Regent Phu Quoc, Voco Hotel Da Nang, Best Western Plus Marvella Nha Trang. Radisson Resort Phan Thiet, Mercure Da Lat,...
The number of international hotel & resort projects in Vietnam has experienced an impressive increase, from 36 projects (8,200 rooms) in 2012 to 120 projects (32,000 rooms) by the end of January 2022. Before, if international and regional operating units tended to focus on presence in key markets such as Ho Chi Minh City, Ha Noi, Nha Trang (Khanh Hoa Province), Da Nang, Phu Quoc (Kien Giang Province), now, in developing tourism destinations such as Ho Tram (in Ba Ria - Vung Tau Province), Da Lat (Lam Dong Province), Phan Thiet (Binh Thuan Province), Quy Nhon (Binh Dinh Province), etc.
According to the statistics of Savills Hotels, about 64 regional and international hotel brands have been present in the Vietnam. Thanks to the accompaniment of international operating units, hotels in Vietnam can reach a wider customer base, especially the international market.
Earlier, Vinpearl Joint Stock Company (Vinpearl) and group of Meliá Hotels International announced a strategic cooperation roadmap. The cooperation between these two largest resort hotel brands promises to offer both domestic and international tourists the opportunity to experience top-notch accommodation services and contribute to enhancing the position of Vietnam’s tourism in the global ranks.
For developing markets such as Ho Tram (in Ba Ria - Vung Tau Province), Da Lat (Lam Dong Province), Phan Thiet (Binh Thuan Province), Quy Nhon (Binh Dinh Province), etc… the presence of international chains will also create a great momentum for the development of the region, supporting in luring investments and contributing to increase the region’s identity as an international destination in the future. Thence, promising to accelerate the competitiveness of Vietnam and enhance the position of Vietnam’s tourism in the global ranks.
Tourism Information Technology Center
