Tourism titles and awards voted on digital platforms nowadays organized by transnational companies such as Google and Booking.com have global value and great significance for development. Promoting these titles will help subjects take stronger steps.
Nghinh Phong tower is a new check-in point of Phu Yen, attracting a large number of domestic and international tourists when arriving in Tuy Hoa city
At the beginning of 2023, Phu Yen tourism received good news when Booking.com announced the annual Traveler Review Awards 2023. Accordingly, Tuy Hoa city, Phu Yen province was honored as one of 10 the friendliest provinces and cities in Vietnam.
Traveler Review Awards 2023 is an annual award organized by Booking.com covering numerous categories of accommodation facilities, destinations, cities, type of travel which are friendliest in the world and in each country... Based on data of 240 million verified reviews of travelers, Traveler Review Award 2023 has published the list of the friendliest destinations in Vietnam to offer tourists the best information on the level of hospitality and friendliness, thereby providing a truly memorable travel experience. The awards have been held since 2013, to honor destinations, accommodation facilities globally and in each country.
At the end of 2022, Phu Yen tourism was also honored by the Google platform in the list of Google year in search 2022 – Vietnam and in the Top 10 tourism keywords in the most popular search trends on Google in 2022.
Building and affirming a brand is a process of effort. On this journey, even the smallest factor forming the brand must be respected, utilized and promoted to the fullest extent. In the story of building a local tourism brand, all factors of favorable natural conditions, indigenous culture and behavior, service quality... are very important.
To get the recognition and good reviews of tourists one of the important factors forming the results of Booking.com's Traveler Review Awards or Google's Google year in search Vietnam is the process of effort of numerous people and factors. Phu Yen has lots of potentials and advantages in terms of nature, people, cultural treasures, which are precious capital for tourism development, and the political determination of the entire Party to determine to developing tourism into a spearhead economic sector by 2030 and building Phu Yen into an attractive and friendly destination.
Being ranked at the top 10 friendliest provinces and cities in Vietnam at the Traveler Review Awards 2023 is an important and favorable factor in the journey of building the brand "Phu Yen - the attractive and friendly destination".
In fact, there are still some limitations and inadequacies in themselves that even those working in the local tourism and local tourists still cannot satisfy. They are the poverty of tourism products; limited human resources for tourism, especially skilled and high-quality ones. Some beaches are exploited for tourism but has too much garbage, and environmental sanitation is not guaranteed. Sometimes, there are complaints about price increases and surcharges for holidays in lots of services of food, entertainment and accommodation...
In order to make the image of Phu Yen tourism more beautiful, attractive and friendly in the eyes of tourists, good things need to be multiplied strongly and limitations or bad things need to be quickly repaired and eliminated; then, preserving and deserving the title of Top 10 friendliest cities and provinces in Vietnam.
Translated by Khuong Thao
